6 SEO Tips For Marketing Your Online Casino Business


When your online casino website ranks higher on Google SERPs, it will lead to more clicks and generate a significant amount of targeted traffic. SEO stands for search engine optimization, which is the most important aspect of any online business or company. 

Not only does it improve user experience, but it also helps businesses to attract and retain more customers. SEO is likewise cost-effective than paid marketing or advertising strategies. 

You may not know but SEO for online casinos is pretty hard than any other niche. Today’s article is all about telling you how you can SEO for your online casino business. We will explain how you can rank on Google in a hassle-free manner. Read on! 

SEO1. Build User-Oriented Web Pages 

It is no surprise to tell you that a few years ago, businesses would create a website or web pages based on keyword stuffing. For example, mentioning the keyword “online casino software” 10 times in 500-words content on the page was considered a good strategy to rank on Google. 

Today, Google has incorporated high-level machine learning algorithms and AI-based techniques, which have outdated the practice of keyword stuffing. Today, Google can even recognize the content without emphasizing on keywords. For example, if you type “best casino software in 2019,” Google can come with results that may not even contain long-tail keyword – it can give – for example – top 10 iGaming applications. 

The whole point that we want you to understand that Google has advanced algorithms and it now only focuses on high-quality content that specifically answers the question or query a person has searched for – or it ranks those pages, which provide value to the user. 

So, if your site is fulfilling the needs of the user, it will get ranked on Google. Therefore, relevancy is more important than keywords. Google’s new strategy “E.A.T” – i.e. Expertise, Authority, and Trustworthiness will put behind keyword density, positioning keywords in Title, meta-descriptions, alt-tags, etc. Google wants to know “who are you?” “Can people trust you?” “Does your website offer exactly what people are looking for?” So, make sure you take into consideration Google’s “E.A.T” guidelines. 

2. Accessibility to Search Engines

Webmasters and SEO experts love fancy scripts as well as visually attractive websites. However, when it comes to ranking them on Google, it is recommended to avoid “Java Scripts.” Instead of using JavaScript, Google favors HTML 5 – and you can create many amazing things with HTML 5 too. 

If you still can’t avoid the use of JavaScript for your casino website, you can try dynamic rendering, which means that your users will see one thing and the bots will see another. This solves the issue of bots not seeing the content embedded in the script. 

3. High-Quality Content

A recent study by Backlinko.com found that high-quality content is important for your online casino website. So, how do you create content for your gambling site? Well, the most effective way to do this is to create a blog section where you post articles on related topics. For example, if you are running an online casino and want to drive traffic to it, you can write articles to draw the attention of users. Let us give you an example!

If someone searches online “How to win more money on poker slot,” – if you have written a compelling article on the topic, there are more chances to drive a significant amount of traffic to your website. Organic traffic can be converted into potential customers easily because they are the users who specifically look for relevant services, products, or sites. 

Like Bill Gates said 20 years ago “Content is King.” Today, it has been proven that yes, content is king. So, you need to write high-quality content that is both helpful and useful to the visitors. Don’t forget to create the “About Us” page, services page, and games page. Next, you need to write relevant and authentic content for each page. Don’t mislead the users. 

4. Improve Your Click-Through Rate (CTR)

Google has comprehended what users like by measuring the “Click-through Rate.” SEO experts think that Click through Rate or CTR is also a ranking factor on Google. CTRs can improve your rankings on Google. 

There are many strategies that can help you improve your CTR rates such as click-bait headlines, emoji, numbers, or any other visually captivating elements. 

CTR is an amazingly significant concept in SEO marketing. It is the percentage of people who actually click on your page in the SERPs. Mathematically, CTR is equal to Clicks divided by Impressions. 

5. Improve The Speed Of Your Site

Speed is the most important factor when it comes to ranking your casino website on Google. Since casino websites have visual elements, it can reduce the page speed – thus, decreasing the chances of ranking on the first page of Google. 

Therefore, it is important to avoid visual elements as much as possible. Likewise, if your website is slower than the websites of your competitors, you won’t be able to outrank them. You should also improve the speed of your pages on the mobile platform. 

You can improve the page speed by enabling compression, minifying JavaScript, CSS, and HTML. Also, you need to reduce redirects and remove render-blocking JavaScript. We recommend you to leverage browser cashing and use a content distribution network. Last but not least, you need to optimize the size of images on your web page. This way, your pages will load faster – increasing your site’s chances to rank well on Google and other search engines. 

6. Build Backlinks

Backlinks are significant for SEO because Google gives more credit to sites that have high-quality backlinks. Google considers those sites more relevant than other sites in SERPs. 

A backlink refers to a link to your casino website from another website. They make a vital impact on the prominence of your website in search engine results. This is why backlinks are very important and useful to improve your website’s SEO rankings. Google calculates rankings using multiple factors including backlinks to display search results. 

The best ways to create backlinks are guest posting on related gambling websites, building links with infographics, and using the broken links method. Remember, we don’t recommend backlinks in blog commenting, niche forms, etc. because it can damage your casino’s website reputation on Google.

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